The W1 London, Marylebone High Street, The Smartest Street in London

When Sir Peter Wood acquired a former BBC building on Marylebone High Street in 2014, he believed the road would appeal to those looking for an urban village established for centuries rather than a neighbourhood that aspires to achieve that status. This has turned out to be the correct calculation.

The art deco building, named the W1 London offers 19 apartments, 5 houses and a penthouse. These homes open out onto Beaumont Mews, which in the 18th century, was the site of a concert venue. Handel lived in a nearby townhouse and W-One, Sir Peter’s development group, has set out to produce a 21st century version. The London stock brick exterior is elegant, understated and blends in with the rest of the mews.

The three storeys are grouped around a central atrium with a retractable glass roof, ensuring the 7000 sq. ft is filled with light.

None of the space is wasted, although expanses of corridor would allow for an art collection to be displayed. Décor is muted but witty. The underground carpark is accessible via a lift.  Frequent fliers can reach Heathrow in less than half an hour when Crossrail is in operation at Bond Street.

Sir Peter is confident in the location “Marylebone is the most sought-after district in London, it’s no longer Mayfair or Belgravia.” He is also upbeat about the future for the city “whatever happens with Brexit, people will still want to come to London.

Anne Ashworth.  Abridged from the Times Bricks & Mortar, In Partnership with Mansion Global, 16 Nov 2018

For further information on this project contact Martin Miller or Liam Macdonald at Total Project Integration.  Tel. 01932 821414 or email martinm@tpiltd.co.uk or liamm@tpiltd.co.uk

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